To cover the 65m high by 32m wide building required eight Christie WU20K-J 20,000 lumens projectors fitted with ultra long throw zoom lenses. Ross Ashton created a series of "place holders" in which the Band Aid 30 video was played. Using the colours, logos and strap lines of the Band Aid 30 campaign, the animated backgrounds flashed up "Buy The Song. Stop The Virus" together with the Band Aid 30.com website details.
"Although we have such amazing computing and projection technology it was our custom-built weatherproof projector pods that proved especially invaluable as we had to deliver a complete technical solution with only a few hours notice." commented QED Director Paul Wigfield. QED's Technical Production Manager Dave Voyce was responsible for pulling it all together including the deployment of a highly innovative wireless mobile Nexo PA system which played back the video soundtrack from locations on Westminster Bridge and on the Southbank.
According to Ross Ashton: "We were called at 13.30 on Friday, and by 13.00 on Saturday we had started the install. Naturally I was thrilled to be involved. Making it happen required some incredible teamwork to turn around in the timeframe. It was fantastic to be working with others who have such positive attitudes for such a worthwhile cause. Delivering the event successfully in these circumstances all goes to prove what a 'can-do' mentality can achieve."
According to the official Charts Company, the Band Aid 30 song, "Do They Know It's Christmas (2014)" has already become the year's fastest-selling single reaching more than 312,000 downloads in its first week last month.
Production CreditsRoss Ashton, Creative Director, The Projection Studio Paul Wigfield, Production Director David Voyce, Technical Production Manager Craig Dunbar, Production Technician Jo Gardner, Production Technician Chris Morgan, Audio Engineer
External LinksBand Aid 30
The Projection Studio